All I want for Christmas is…a Trade Mark!!

With the purveyors of doom queuing up to tell us how bad everything is, you’d be forgiven for thinking that nobody is doing anything positive (though I see that Google has patented technology for a driverless car, perhaps paving the way for future generations of Christmas partygoers to find an alternative way home). Times are undoubtedly tough for everyone, but it is important to recognise that many businesses continue to innovate and invest in their assets. We have been encouraged by the number of young businesses looking to protect and exploit their brands despite challenging economic conditions. In particular, we have seen a marked increase in the number of clients applying to register trade marks as they seek to gain a competitive edge. A registered trade mark affords its owner the exclusive right to use that mark and can serve as a key tool in the creation of a recognisable and marketable brand. It demonstrates that you mean business to customers and competitors alike. Any sign capable of distinguishing the goods or services of one business from those of another can potentially be registered as a trade mark – this includes business names, product names, logos and slogans. Trade marks are assets that can be licensed, franchised or sold. As such, they can play a major role in the commercial strategy of a business. If you are wondering whether your business could be doing more to protect and exploit its brand, why not take professional advice and find out more? I’m sure that Google did in the late nineties…

Kirk Dailly
Associate IP/Technology Group

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